Our aim is to provide high quality, results oriented marketingcommunication solutions.
Drawing on the specialist expertise of our personnel, we provide a bespoke, personal service utilising effective marketing communications theory combined with over 25 years practical experience.
We have consistently delivered on our client promises… and we can do the same for you.
Fresh thinking is a simple phrase, but in business it is perhaps the most pivotal.
Fresh thinking can grow brands, improve profitability, revolutionise declining products and transform multi-national Dinosaurs into world beaters. Fresh thinking, like I love you, is easy to say… but do we really mean it? Ask our clients or view our work online and there should be no doubt.
Question: What is the mechanic of fresh thinking?
Answer: People; Committed, ambitious, motivated people.
Love me, wear me, eat me, feel me, experience me, fly me, drive me, watch me, listen to me…
We build brands and we believe in brand power. Our services, expertise and solutions are designed to offer impact, generate awareness and maximise marketing exposure.
Love the brand, feel the power… we do!
Our approach is refreshingly simple.
From understanding, strategy and methods through to execution and feedback – we aim to make our professionalism count.
Whilst research is an essential prerequisite for success, sometimes a thorough audit based on a professional’s opinion can be just as effective and sometimes more appropriate than embarking on a full-scale marketing research programme. Our professionals do this and more.
It is difficult to put a figure on it, but adding value is what we do.
After all, it’s our brand at stake too. This is the difference that can make all the difference. We add extra value to your business by the quality of our consultancy, ideas and solutions.
Another ad campaign it might be, but how different the execution could be…
Making an impact on your marketing can improve your bottom line.
Whilst there are several other factors affecting your profitability, we ensure that your marketing performs – not only in the quality of results but also in the value per pound spent.
We believe in a simple equation; if you become more successful then we are likely to follow your trend.
Successful brand development requires that all elements of the campaign be given equal prominence. There is no beginning and no end, just a constant cycle of assessment, planning, application and development – and just when it looks like the project is done, we start the process again.
Only this way can we ensure that your brand continues to grow and develop.
Building a brand requires solid foundations and a strong supporting structure. But are you aware of the atmosphere, emotion and feelings surrounding your brand? The Brand House model illustrates the infrastructure, essence, core values and brand promise.
To keep the house on an equal footing, each of these must reflect the external components of the brand, which are image, associations, consumer and positioning.
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