CW Advertising, together with its new media
sister company; ITFX, took on the design project for Moscow’s extensive Millennium Logistics Park (MLP).

The contract came about after Millennium Logistics Park owner Adi Gast became aware of the company’s work.

CW and ITFX managing director Clive Wood  said: “I met Adi in London after being recommended to him. He had already seen quite a few potential agencies in both London and Moscow but opted to go with CW and ITFX after speaking with me and looking in detail at our work.

“He was keen to link up with a creative company capable of designing a website with an international feel without incurring the high costs of some of the larger agencies.”

“We’ve certainly enjoyed the challenges posed  by the project, relying on telephone conversations and email to develop the design and build the draft website. We also advised the Moscow-based photographer on the photography required”

The draft website was initially completed in English and only when MLP managers were happy with the content was it translated into Russian. CW and ITFX worked with Oldham-based Applied Language on the translation which was checked by MLP managers before being formally accepted.

The website took three months to complete and includes an online enquiry form for any business interested in locating to the MLP, which is a large mixed use industrial estate offering extensive distribution and manufacturing as well as office accommodation.

This isn’t the first time CW has worked for a Russian company having previously produced an investment brochure for Kaliningrad Plaza, a major retail shopping centre in this Baltic coastal city in the Russian Federation.

Millennium Logistics Park

Recent Clitheroe Royal Grammar School work experience student, Caroline Winckley was delighted to spend a week at CW. She says, “I really enjoyed my time at CW and learnt a lot about Apple Macs as I’d never used one before. Working for your sister company, ITFX, was also very interesting. The opportunity to work on real design projects was the highlight of my experience and, after spending a week at CW, I’ve decided that I will definitely consider that path of career choice.”

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Timed to coincide with the national release of ‘Quatum of Solace, the responses we have received have been fantastic. This ‘tongue in cheek’ approach demonstrates our ability to focus our marketing expertise and knowledge while really enjoying what we do. A quality that is certainly reflected in every finished project that out clients receive.

All marketing needs to be up-to-date, interesting and topical  - but most of all enjoyable! As you can see from the artwork, Simon and Paul were certainly enjoying the day!

Clive Wood celebrates his 50th Birthday today.

Friends and colleagues from CW & ITFX were all in attendance to present Clive with his favourite chocolate cake, an especially designed birthday card, wine and a very special  golf ball – so all of Clive’s golfing buddies had better beware.

This was officially the only time that Clive has ever been lost for words!

Here’s to you Clive – we hope we’ve helped to make “an old man feel very happy” – or should that be, “a happy man feel very old?”

Happy 50th!

From waiter to tennis pro, oversized chicken to Scooby Doo - the nudist obviously arrived late for the shoot and didn’t have much choice but to go “Au Naturelle”.

Timed to coincide with the London Marathon, again the emphasis was on having fun while going the ‘extra mile’ for our clients - never being beaten and giving our all until the finish line is crossed.

The campaign kicks off with a budget themed ad designed to appeal to shrewd entrepreneurs keen to make cost-effective use of available resources and, at the same time, add value to their businesses and build their brands in a way that has real impact on the bottom line. Explaining the decision to use their expertise to promote their own services, CW Director, Paul Bury says,

“We opted for a themed ad campaign linked to topical events to demonstrate our marketing expertise. The first ad in the series is being released to coincide with this year’s eagerly awaited budget announcement on 12th March. We thought this would be a great way of getting the message across that we are happy to work with economically minded but far-sighted businesses to develop integrated marketing strategies that have a real impact.”

With 25 years experience of providing tailored services to a wide range of clients, CW is the marketing communications company of choice for those with a reputation for prudent but effective business acumen.

For example, CW has recently worked with the long-established and well respected Greater Manchester shirt company Rael Brook to develop a brand new e-commerce website.

BASF – CC Ltd, the world’s largest chemical company, relied on the creative team at CW for several fast turn around marketing projects including a looped DVD Video presentation.

Bolton’s newly established furniture retailer, Rivington Taylor also came to CW for their fully integrated marketing strategy whilst Burnley-based leading designer and manufacturer of specialist lighting, ACDC entrusted their recent corporate re-brand project to CW.

Leading the way in Property Marketing, CW is responsible for the marketing of some of the region’s most prestigious property developments such as Gladman Development’s Hurricane & Estuary Point developments in Liverpool, the Investment sale of Manchester’s infamous “Printworks” as well as Yorkshire based developer & builder, Marshall/CDP’s rebranding of Cheshire’s Daresbury Park, Cheshire’s most prestigious Business Park.

Their experience in these markets continues to go from strength to strength with numerous campaigns running both nationally and worldwide.

Following this, CW has now produced a range of trade press advertisements, a sustainable development brochure, a looped DVD video presentation and a folder to promote a brand new product range. Each project required very fast turn-around and was delivered to the clients’ satisfaction, well within agreed timescales.

CW is currently working on several other projects with different departments of BASF-CC (UK) Ltd. and look forward to completing them throughout early 2008.

All avenues of marketing activity, including direct mail, new media, PR and advertising, were employed as a ‘single proposition’ strategy for exposing the James Dewhurst brand name to markets across the United States. The result… well let’s say the company is already looking to expand its US operations to keep up with demand.