CW Advertising

Communicating Through the Channels

When textiles manufacturer James Dewhurst was looking to communicate with a new target audience, the message from brand specialist, Paul Bury, was “Don’t forget the channels”.

All avenues of marketing activity, including direct mail, new media, PR and advertising, were employed as a ‘single proposition’ strategy for exposing the James Dewhurst brand name to markets across the United States. The result… well let’s say the company is already looking to expand its US operations to keep up with demand.